Jane Olvera Majors

VP Strategy & Founder

When you ask Jane who have been her most challenging but also her most rewarding clients in her 30-plus years in the marketing business, she’ll say those brands that are owned and operated by multi-generational families. Navigating brand evolution, consumer research, packaging, public relations, and advertising campaigns with many family members involved is Jane’s favorite type of strategic project, and these types of businesses are prevalent in the world of ag. More often than not, her role is as much brand strategist as it is family counselor, and she wouldn’t have it any other way.